How it works

One conversation. A whole
marketing operation.

You set the brand and the goals. Claire does the research, the writing, the design, the video, the email and the ads — a fresh batch every week — and puts every result in front of you before anything is published or any money is spent.

Step 01 · The foundation

Your Brand Brain

Set your voice, your target customers, positioning, words to avoid, and brand colours once. It's the one source of truth Claire reads before it writes or designs anything — so everything sounds like you, not like a bot. Claire can draft it from your website to get you started.

brand_brain.json
V
Voice
Senior practitioner to senior practitioner. Evidence-led. Human-centred.
I
Audience
The exact roles and industries you sell to.
Ø
Banned phrases
"Game-changer", "leverage", "unlock potential" — auto-rejected.
Step 02 · The engine

How each week runs

Every week follows the same reliable shape: research leads to creation, creation is quality-checked, you approve — and only then does it publish.

Step 1 · Research

Plan

Claire researches the market, picks the week's topic, and plans how to rank on Google and AI search.

Step 2 · Create

Make

Claire writes the copy, designs the visuals, makes the video, and drafts the social and email — all at once.

Step 3 · Check

Score

Claire quality-checks every piece against your brand guide. Anything below the bar gets fixed — it never reaches you.

Step 03 · The gate

You approve. Always.

Claire works on its own inside the limits you set — and stops for your sign-off on anything that reaches an audience or spends money.

Approval queue

Every asset waits for your yes — with its QA score and reasoning attached.

Quality bar

Zima's scoring on voice, accuracy, hook, relevance and structure. Revisions happen before you ever see it.

Safety built in

Incoming content is screened for hidden attacks, your logins are encrypted and kept separate, and the dashboard stays locked by default.

Step 04 · Paid media

Ads that run themselves — safely.

Claire launches and improves campaigns across Meta, Google, LinkedIn and X. You choose how hands-off to be — from approving every change, to fully hands-off inside a spend limit you set.

  • Spend capped on both the ad platform and Claire's side
  • Campaigns pause automatically if spend runs high or results drop
  • One click stops every campaign at once
  • A full log of who did what, when, and why
Claire-run campaignsDry-run · no spend
New feature launch
LinkedIn · hands-off · $4,000 cap
Active
Spring sale
Google · you approve changes · $3,000 cap
Paused
Webinar signups
Meta · you approve each · $2,500 cap
Approved
Your cockpit

One dashboard for the whole operation.

See what's planned, what's in flight, what needs approval, and what performed — all in one place.

Content calendar

Plan the week's topics; Claire builds the week's work from your strategy.

This week's work

Everything in progress — every piece, at every stage, in real time.

Paid media

Create and control Claire's campaigns — settings, spend limits and the off switch.

Inbox

All your messages in one place, with auto-reply rules you approve.

Events

Run events end to end — strategy, invites, landing page, sign-ups.

Reporting & learnings

What performed, and what Claire has learned to do better next time.

Step 05 · It compounds

Sharper every week.

Claire measures what worked, learns from it, and plans the next week. See it run on your brand.