How it works

One conversation. A whole
marketing operation.

You set the brand and the goals. Claire's associates do the research, the writing, the design, the video, the email and the ads — on a weekly cadence — and route every result past you before anything ships or spends.

Step 01 · The foundation

Your Brand Brain

Set your voice, audience (ICP), positioning, banned phrases and palette once. It's the single source of truth every associate reads before they write or design — so everything sounds like you, not like a bot. Janus can draft it from your website to get you started.

brand_brain.json
V
Voice
Senior practitioner to senior practitioner. Evidence-led. Human-centred.
I
ICP
The exact roles and industries you sell to.
Ø
Banned phrases
"Game-changer", "leverage", "unlock potential" — auto-rejected.
Step 02 · The engine

The weekly sprint pipeline

Every week runs the same reliable shape: research feeds creation, creation is QA'd, you approve, and only then does it publish.

Phase 1 · Research

Brief

Sphinx gathers intel; Sage turns it into the sprint brief and topic. Oracle plans the SEO/AEO angle.

Phase 2 · Create

Assets

Calliope writes, Palette designs, Lumière films, Echo drafts social, Herald drafts email — in parallel.

Phase 3 · QA

Score

Zima scores every asset against your Brand Brain. Below the bar goes back for a revision, not to you.

Step 03 · The gate

You approve. Always.

Claire is autonomous inside the guardrails you set — and stops at the gate for anything that reaches an audience or spends money.

Approval queue

Every asset waits for your yes — with its QA score and reasoning attached.

Quality bar

Zima's scoring on voice, accuracy, hook, relevance and structure. Revisions happen before you ever see it.

Safety by-design

Aegis screens inbound content for prompt injection; credentials are encrypted per-tenant; the dashboard is fail-closed.

Step 04 · Paid media

Ads that run themselves — safely.

Midas launches and optimises campaigns across Meta, Google, LinkedIn and X. Choose how much autonomy you give it — from approving every change to fully autonomous inside a hard budget cap.

  • Hard budget cap, double-locked on the platform and Claire's side
  • Circuit-breakers auto-pause on overspend or a CPA breach
  • One-click global kill switch stops every campaign at once
  • Full audit log — who did what, when, and why
Claire-run campaignsDry-run · no spend
BFSI — CISO LinkedIn
LinkedIn · autonomous · $4,000 cap
Active
Maritime — Search
Google · guardrailed · $3,000 cap
Paused
Fintech — Feed
Meta · assisted · $2,500 cap
Approved
Your cockpit

One dashboard for the whole operation.

See what's planned, what's in flight, what needs approval, and what performed — all in one place.

Content calendar

Plan the week's pillars and spokes; Sage builds the sprint from your strategy.

Pipeline

The live sprint — every associate, every asset, in real time.

Paid media

Create and control Claire-run campaigns with modes, caps and the kill switch.

Inbox

Unified conversations with auto-reply rules you approve.

Events

Run events end to end — strategy, invites, landing page, RSVPs.

Analytics & beliefs

What performed, and what Claire has learned to do differently next time.

Step 05 · It compounds

Sharper every sprint.

Atlas measures what worked, updates the team's beliefs, and drafts the next brief. See it run on your brand.